Top 15 Aweber Alternatives & Competitors

AWeber is one of the most popular email marketing services, but it may not be the best choice for you. There are several other AWeber alternatives available, each offering unique features and advantages.

In case you are looking to hire an Aweber email marketing expert, we at InboxArmy have been working with Aweber since its inception. Connect with our experts to make the most of Aweber.

15 Aweber Alternatives & Competitors

we explore a range of AWeber alternatives that will help you effectively engage your customers with captivating marketing campaigns, automate your workflow, track performance, and more!

1) Mailchimp 

Pricing

1-month free trial on select plans, paid plans start at $9.3/month.

Best Suited For

Businesses that are new to email marketing.

Outstanding Feature

A robust, user-friendly platform, powerful data analysis

Mailchimp email marketing is one of the most popular options out there. Its simple, straightforward interface and free plans make Mailchimp an ideal digital marketing platform for businesses that are new to email marketing.

One of Mailchimp’s most remarkable features is the easily accessible yet powerful reporting capabilities of its analytics dashboard. Like the other platforms in this space, Mailchimp enables users to manage subscribers, obtain custom reports, track emails and view successful delivery rates and enhance open and click rates. It also includes pre-designed templates, which can be easily adapted to match the brand’s positioning 

Mailchimp Features Overview:

• Marketing CRM, segmentation, audience management 
• Campaign templates, content studio and social media integrations
• Pre-built automation and send-time optimization
• Comprehensive reporting and analytics to track outcomes
• Customer journey and cross-device email testing
• A/B testing capabilities for email optimization
• Mobile app

Pricing Overview

• Mailchimp’s: marketing platform includes a free plan for up to 500 contacts, 1,000 monthly email sends, and 1 user. 
• The marketing platform paid plans include Essential (from $9.30/month) and Standard (from $13.89/month), both of which include a 1-month free trial. The Premium plan with unlimited contacts and priority support caters to teams and starts from $277.80/month). 
• The transactional emails are priced at $20/block for up to 20 blocks (each block includes a credit for 25,000 emails). Moreover, new users can get up to 500 free email sends to their verified domain. 
• The websites and commerce platform include a Free plan as well as Core (from $10/month) and Plus (from $29/month). Transaction fees and processing fees are additional.

At A glance

2) GetResponse 

Pricing

Includes a free plan for new businesses. Paid plans from $13.3/month (billed every 2 years).

Best Suited For

Ecommerce and small businesses.

Outstanding Feature

Advanced automation, built-in CRM and landing page builder.

GetResponse is an all-in-one online marketing platform & one of the aweber alternatives that offers a suite of email marketing and campaign management tools to help businesses grow subscribers, boost sales, optimize ROI, and more.

The landing pages of GetResponse are part of Conversion Funnel that helps manage lead generation, and it can even serve as an online store where payment processing can be done. Furthermore, the superior marketing automation tools help marketers set up advanced automated campaigns based on sales, location and other triggers. Likewise, the ample variety of detailed templates and robust reporting tools are a great help.

The higher tiers of GetResponse offer access to the webinar feature and inbuilt CRM. GetResponse has also recently introduced AI recommendations to help businesses offer personalized shopping experience and implement AI-driven recommendations for more effective email campaigns.

GetResponse Features Overview:

• Compare follow-ups, track site conversions, single-click segmentation of subscribers, and view hourly fluctuations.
• Webinar marketing solutions
• Funnel builder, email automation for online stores
• Email template, split-test emails, advanced analytics
• Landing page creator, drag-and-drop email editor autoresponder
• Integrations with any ecommerce or CRM platform

Pricing Overview

• Email marketing plans – Biennial (from $13.3/month), Annual(from $15.58/month) and Monthly (from $19/month).
• Marketing automation plans – Biennial (from $41.3/month), Annual(from $48.38/month) and Monthly (from $59/month).
• Ecommerce marketing – Biennial (from $83.3/month), Annual(from $97.58/month), and Monthly (from $119/month).
• A 30-day free trial is offered on the paid plans. A free plan is available specially focused on enabling businesses to get online.
• GetResponse MAX is specially focused on enterprises.

At A Glance

3) ConvertKit 

Pricing

14-day free trial for new users. Paid plans start from $9/month (billed annually). 

Best Suited For

Digital content creators. 

Outstanding Feature

Highly effective workflows and user interface

ConvertKit is an email marketing tool designed for ‘creators’ and other content-driven businesses to grow their email list, automate drip email marketing and create engaging, personalized email campaigns. 

Users can create responsive opt-in forms that automatically adjust to match the width of where they are placed. Likewise, unlimited forms can be created, addressing specific incentives, opt-ins for individual posts, and implementing post-specific CTAs. Further, the landing page templates can be customized or text, patterns, and textures, adding custom CSS to enhance the look and feel of the messages

Users can implement custom drip email marketing sequences and personalize emails by incorporating subscribers’ details, using template tags to fill personalized fields automatically. 

The drag-and-drop tools help reorganize the sequences and set out the time and frequency for delivering emails. Similarly, ConvertKit allows users to send email broadcasts to all or custom segments of subscribers for new blog postings, product launches, sales, and more. These custom segments can be saved and leveraged future.

ConvertKit Features Overview

• Customizable opt-in forms, workflow automation rules, landing page templates and drag-and-drop email sequences
• Automation blueprints 
• Manual and automated tags
• Smart segmentation and subscriber management
• Extensive integrations including ecommerce, lead capture CRM and scheduling. 

Pricing Overview

• A basic free plan for 300 subscribers is also available for new creators.
• Paid plans include the recommended Creator (from $9/month) and Creator Pro (from $25/month), both annually billed, for up to 300 subscribers.
• 14-day free trial is offered to new users.

At A Glance

4) Constant Contact 

Pricing

30-day free trial for eligible customers. Paid plans start at $9.99/month.

Best Suited For

Small and mid-size businesses across different industries

Outstanding Feature

View different email performances (sends, clicks, bounces, and opens) on one graph.

Constant Contact is an email marketing tool that allows users to set up online stores, create websites, and leverage social media attract new leads to the site on one online marketing platform.

Businesses can track the opens, clicks, and email shares in real-time and automate sending of personalized messages based on customers’ behaviors, preferences, and interactions with the brand. Robust analytics provides comprehensive insights to optimize the outcomes of email sends.

Constant Contact email marketing automation has certain limitations. The visual builder can be challenging as it only applies to the drag-and-drop email builder and autoresponder sequence. 

Constant Contact Features Overview

• Campaign planning, automated publishing and scheduling
• Conversion tracking and contact segmentation by targeted lists
• Inventory and event management and data analysis
• Integration with Outlook and other established CMSs
• Multi-channel distribution and management, multi-language and currency
• Automatic email list cleaning to clear duplicate contacts
• Electronic payments, credit card processing and discount management

Pricing Overview

• Core plan (from $9.99/month) and the recommended Plus plan (from $9.99/month), for up to 500 subscribers.
• 30-day free trial for eligible customers.

At A Glance

5) Sendinblue 

Pricing

Includes a free plan for its marketing platform, chat, sales CRM and transactional emails. Paid plans for the marketing platform start from $25/month.

Best Suited For

Growing businesses 

Outstanding Feature

Top-rated marketing automation capabilities, reporting and analytics

Sendinblue is one the top-rated and most intuitive platforms offering superior email marketing, SMS marketing, live chat, and shared inbox capabilities to help growing teams stay organized.

Sendinblue email marketing boasts a flexible and versatile marketing automation platform. The tracker script lets users track contacts’ web behavior to leverage data and email engagement, to develop complex and effective automation workflows that allow you to scale your business with minimal effort. 

Sendinblue is also one of the popular aweber alternatives that is recognized for its simple and extremely user-friendly interface. It offers a vast variety of integrations as well as allows users to manage social media marketing, transactional email, email automation, and more. 

Sendinblue Features Overview

• Segmentation, data recovery, real-time statistics and retargeting.
• Heat maps for visualizing reader engagement in newsletter-type emails.
• Lead capture and engagement
• Channel management, shared inboxes
• User-friendly rich text suitable for text-heavy newsletters
• Responsive, mobile-friendly templates
• Push notifications
• A/B testing and MI-supported send time optimization

Pricing Overview

• Marketing Platform – Includes a Free plan, Starter (from $25/month), Business (from $65/month), and Enterprise (customized quote). All plans are for unlimited contacts.
• Chat – Includes a Free plan and Pro ($15/month for 1 user, with a 30-day free trial)
• Sales CRM: Free plan only
• Transactional Emails: Free up to 300 emails/day. Subsequently, prices start at $15/month for up to 20,000 emails/month.

At A Glance

6) MailerLite 

Pricing

Includes a free plan for up to 1,000 subscribers. Eligible paid plans also include a free trial and start at $9/month (billed annually). 

Best Suited For

Small and mid-size businesses, those new to email marketing, bloggers, and freelancers

Outstanding Feature

Excellent deliverability, location-specific email open rates

MailerLite is a cloud-based email marketing solution offering tools for customizable email building, automation, creating landing pages, managing popups, and more. 

It lets marketers create branded email marketing content leveraging text, images, videos, links, HTML, and other features. The subscriber management features enable creating and uploading of subscriber lists in user-friendly formats. Likewise, recipient activity, including emails viewed and clicked, unsubscribed recipients, spam complaints, and bounce rates, can be easily monitored. 

Mailer Lite’s user-friendly interface enables professionals from diverse backgrounds – especially those new to email marketing – to streamline their programs with comprehensive 24/7 customer support.

MailerLite Features Overview

• Pre-made templates, drag-n-drop editor
• Integrates with leading ecommerce and social media platforms
• Audience targeting
• A/B split testing for higher performance
• Team, mailing list, and workflow management
• Real-time monitoring, location tracking
• Channel management and conversion tracking

Pricing Overview

• Marketing plan (Annual)- Includes a Free plan for up to 1,000 subscribers, a Growing Business plan (starts from $9/month) and Advanced plan (starts from $19/month). The paid plans come with a 30-day trial. 
• Transactional Email and SMS Service – Includes a free plan and paid plans from $25 / month 
• Enterprise plans are customizable and suited for large businesses with special requirements.

At A Glance

7) ActiveCampaign 

Pricing

Includes a free trial. Paid plans for Marketing solutions start at $29/month, and for Sales start at $19/month, paid yearly.

Best Suited For

B2B, B2C, ecommerce, and digital companies

Outstanding Feature

Automation workflows that enable sending personalized messages triggered by customer behavior.

ActiveCampaign is one of the popular marketing automation solutions. The robust, feature-rich platform provides tools for email and multi-channel marketing, sales pipeline management, and CRM. The solutions are highly scalable and can be purchased individually or in bundles. 

With ActiveCampaign email marketing marketers can conveniently create fully customized campaigns, track buyer attributes to enhance segmentation, customize sends based on almost any parameter and leverage data insights to send targeted content via appropriate channels at the right time.

The higher-value plans include an integrated CRM system, lead nurturing, and other features which are useful especially for B2B customers require. 

ActiveCampaign Features Overview

• Campaign planning and channel management
• 150+ email templates
• SMS marketing, email management, lead capture and distribution
• Performance metrics and real-time reporting
• Pipeline management and reports, sales activity management
• Multi-campaign and multi-channel marketing
• 500+ pre-built automations to facilitate segmentation and personalization across social, email, messaging, chat and text

Pricing Overview

• Marketing plans include Lite (from $29/month), Plus (from $49/month) and Professional (from $149/month), paid yearly.
• The Sales suite includes Plus (from $19/month) and Professional (from $49/month), paid yearly.
• Bundled packages include Plus (from $93/month) and Professional (from $386/month), paid yearly.
• Transactional emails start at a monthly price of $15 for up to 10,000 emails per month.
• The platform offers a free trial. Also, its enterprise plans are quote-based and targeted at the needs of scaling businesses 

At A Glance

8) Campaign Monitor

Pricing

Free trial offered to potential customers. The basic plan lets you get started quickly with the core features from $9/month.

Best Suited For

Small and mid-size businesses seeking to scale business and agencies

Outstanding Feature

Superior quality, flexible, and robust templates

Campaign Monitor is a user-friendly marketing tool & another aweber competitor that allows businesses to send captivating newsletters and facilitate reliable channels to boost subscriber engagement while promoting loyalty. 

Campaign Monitor email marketing coupled with well-designed templates, drag-and-drop interface, and engagement-based segmentation capabilities enable marketers to conveniently deliver targeted content to a huge subscriber base. More importantly, you can deliver emails to individual subscribers at optimal times.

Campaign Monitor Features Overview:

• Visual email builder and journey designer
• Recently launched SMS channel
• Powerful automation workflows enable relevant and personalized emails
• Behavioral targeting, lead capture, performance metrics
• Multi-channel campaigns, marketing and data collection
• Real-time data, monitoring and reporting
• A/B testing, ROI tracking

Pricing Overview

• The Basic plan with core features at $9/month.
• The Unlimited plan for frequent senders is priced at $29/month.
• Premier plan with advanced segmentation and premier support priced at $29/month.
• Create a free account and send a campaign to five subscribers. 
• High-volume pricing is quote-based.

At A Glance

9) Hubspot

Pricing

Free CRM and foundational tools offered to users. The paid plans for individuals and small teams for the CRM Suite (from $30/per month) and for marketing and sales (from $18 per month). There is separate pricing for businesses and enterprises.

Best Suited For

B2B and B2C businesses

Outstanding Feature

Free CRM

Hubspot is a cloud-based CRM platform organized into five different hubs. Hubspot email marketing and consulting along with automation tools and features help improve customer experience and support the inbound marketing strategies of businesses.

The platform’s superior automation and personalization capabilities facilitate engaging email marketing campaigns and social media interactions, omnichannel automated workflows, and tools to drive effective account-based marketing (ABM).

HubSpot’s lead management capabilities efficiently help track sales pipelines and utilize real-time reports and analytics to track customer interactions. In addition, the Salesforce CRM’s seamless integration with the platform enhances data management and synchronization.

Hubspot Features Overview

• Predictive lead scoring and multi-touch revenue attribution
• SSO, collaboration tools, and partitioning features to assign permissions
• Rich suite of pre-designed and customizable templates, landing page builder
• A/B testing email campaigns, sending based on time-zone 
• In-app quality assurance features
• Analytics dashboard to optimize campaigns
• Integrations with leading platforms including WooCommerce, WordPress, Shopify and lots more
• Sales and multi-language customer support offices worldwide

Pricing Overview

• Individual and Small Teams’ Solutions – Marketing, Customer Service, Sales, and Operations (from $18/month, respectively), CRM (from $30/month), and CMS (from $23/month).
• Business and Enterprise Solutions – Marketing (from $800/month), CRM (from $1,600/month), Sales and Customer Service(from $450/month, respectively), CMS (from $360/month), Operations (from $720 per month).
• One-time onboarding charges are additional, as applicable, on specific plans.

At A Glance

10) Moosend 

Pricing

Paid plans start at $7/month for up to 500 subscribers. A 30-day free trial is available.

Best Suited For

Ecommerce, Startups, Small businesses, and Enterprises

Outstanding Feature

Single sign-on and SAML authentication, superior segmentation

Cloud-based email marketing solution Moosend provides affordable, user-friendly yet advanced marketing automation for effective email campaigns, newsletters, and mailing lists.

It leverages customer data to facilitate targeted campaigns, audience segmentation, and personalized customer journeys. It also helps automate sequences for optimizing campaigns and conversion rates. Engagement metrics, real-time analytics, and other tracking tools provide insights into customer-brand interactions.

Moosend’s simple drag-and-drop email editors help users create professional newsletters even without HTML knowledge. It has a vast range of email newsletter templates. and help users easily create landing pages with the user-friendly landing page builder.

Moosend Features Overview

• Multi-channel marketing and workflow management
• Real-time monitoring, analytics and reporting, lead qualification
• Multiple integrations to organize and streamline processes
• Advanced marketing automation and list segmentation
• Free, fully customizable email newsletter templates
• Subscription forms and landing page builders to enhance lead generation and conversion respectively

Pricing Overview

• Paid plans include Pro Annual (from $7/month) and Pro Monthly (from $9/month), for up to 500 subscribers. 
• Pricing for Enterprise requirements is quote-based.
• 30-day free trial is available.

At A Glance

11) Klaviyo 

Pricing

Free plan for up to 250 contacts, while paid plans start at $20/ month.

Best Suited For

Ecommerce 

Outstanding Feature

Advanced segmentation and A/B testing capabilities, 2-way messaging

Klaviyo email marketing and SMS marketing help marketers store, use, assess, and implement transactional and behavioral data for targeted communications on its advanced, user-friendly platform. 

The platform’s tools support advanced segmentation, A/B testing, and target-triggered campaigns. Built-in email autoresponders help automate email flows based on events. High-quality reporting and analytics and user-friendly dashboards help businesses measure marketing campaign performance, access real-time activity streams, and leverage metric charts for comprehensive insights. 

Dynamic web signup forms help businesses optimize email lists and customer data. Klaviyo seamlessly integrates with several ecommerce, payment processing, and POS software. The open API allows users to implement custom integrations.

Klaviyo Features Overview

• 2-way SMS texting to streamline support, MMS, mass texting, SMS marketing
• Email and channel management, automated responses
• Message personalization, scheduled messaging
• Multi campaign, multi-channel marketing
• Real-time data, monitoring and reporting

Pricing Overview  

• Free plan for up to 250 contacts and 500 email sends per month.
• Email (from $20/month) for 251-500 contacts. 
• Email and SMS (from $35/month) 251-500 contacts.

At A Glance

12) Dotdigital  

Pricing

Flexible, quote-based pricing policy.

Best Suited For

B2B and B2C businesses, ecommerce, digital marketers, developers

Outstanding Feature

Third-party integrations

Dotdigital is a cross-channel marketing automation platform that leverages data to create, test, automate, and send marketing emails with ease. It’s advanced customer engagement technology enables companies to engage with their audience across all critical touch points.

The user-friendly platform links first-party data across systems, offering insights and automating cross-channel predictive messaging. Its personalization features and data-driven campaigns, help boost customer experience and drive conversions. 

Dotdigital is one of the another aweber alternatives that helps ecommerce marketers to harness data and AI to enable targeted product recommendations. It integrates with leading eCommerce platforms and other apps, thus streamlining digital marketing initiatives and helping revenue grow.

Dotdigital Features Overview

• Email and channel management, automated scheduling
• Ecommerce management 
• A/B testing
• Customer Database and order management
• Lead capture and qualification
• Multi-campaign, multi-channel communication, management, and marketing
• Real-time data and reporting, social media monitoring and reporting

Pricing Overview

• Flexible, quote-based pricing policy. Once you complete the form on the website, the Dotdigital team will revert with a customized quote.

At A Glance

13) Leadpages 

Pricing

Paid plans start from $37/Month (billed annually) and come with a 14-day free trial.

Best Suited For

Small businesses, freelancers 

Outstanding Feature

Modern, high-conversion landing page builder

Leadpages is a lead and sales generation solution catering to small businesses. Its most significant advantage is its capability to build high-converting landing pages as well as pop-ups, alert bars, and other lead-capture elements.

The platform boasts an intuitive, drag-and-drop interface and high-quality templates optimized for conversions. Other important features include custom templates, ROI tracking, brand asset management, and more. 

Businesses can implement split tests and multivariate tests to compare landing page variations and identify the top performer. Likewise, extensive in-dashboard analytics help marketers evaluate campaign performance. Leadpages integrates with a variety of third-party tools, including marketing tools, payment processors, and CMS platforms for enhanced functionality. 

Leadpages Features Overview 

• Conversion rate optimization and conversion tracking
• Prebuilt templates, Mobile-responsive templates
• A/B testing, Email management
• Ecommerce management and online booking tools
• Unlimited traffic and leads, leads notification and real-time updates
• Unlimited A/B Split Testing on higher plan
• Website integration and management

Pricing Overview 

• Standard plan includes the monthly tier ($49/Month) and the annual tier ($37/month, billed annually).
• Pro plan includes the monthly tier ($99/Month) and the annual tier ($74/month, billed annually).
• All paid plans include a 14-day free trial.

At A Glance

14) iContact 

Pricing

Includes a free plan for up to 250 contacts and 500 sends per month, among other features. Paid plans start from $14 per month.

Best Suited For

Small businesses which would like to send newsletters without elaborate email automation.

Outstanding Feature

Smart Sending, which delivers emails at optimal times when subscribers will likely open them based on earlier clicks and opens.

iContact is simple, straightforward email marketing software for small and medium businesses looking at easy-to-send, captivating newsletters, automating simple email sequences, and building landing pages and forms that are simple to create and publish.

iContact Features Overview 

• User-friendly, drag-and-drop email editor, email automation with more than 10 triggers, actions, and conditions
• Around 40 email themes and 35 well-designed email templates
• Free version includes a drag-and-drop email builder, reports, and integrations
• 35+ direct integrations, and Zapier and Leadsbridge for connecting with other apps
• Marketing automation for welcome, follow-up, and time-based sequences

Pricing Overview  

• Free plan for up to 250 contacts and 500 sends per month
• Launch plan- $14/month for 750 contacts
• Build plan- $23/month for 1,500 contacts
• Grow plan- $36/month for 2,500 contacts
• Expand plan- $65/month for 5,000 contacts
• Advanced plan- $95/month for 10,000 contacts
• Advanced+ plan- $199/month for 25,000 contacts
• Customized quotes for the Pro plan for 25,000+ contacts

At A Glance

15) Omnisend 

Pricing

Includes a free plan with limited features. Paid plans start from $16/month.

Best Suited For

Ecommerce 

Outstanding Feature

Workflow automation, email and SMS marketing 

Omnisend Features Overview

Omnisend email marketing platform helps businesses to implement automation across the customer journey. Harnessing advanced email marketing & SMS tools, it connects brands with relevant audiences with engaging interactions at the right time.

Omnisend’s landing pages, email editor, advanced segmentation, email automation, and SMS marketing are more focused on e-commerce. This aweber alternative seamlessly integrates with all leading ecommerce platforms.

The platforms’ robust automation capabilities include many triggers, and filters. Furthermore, the sales tracking tools and product and category recommendation reports help enhance targeting and overall engagement with the brand.

Pricing Overview 

• Free plan (Email) for up to 250 contacts with 500 emails/month
• Standard plan (Email) for $16/month for up to 500 contacts with 6,000 emails/month.
• Pro plan (Email + SMS) for $59/month for up to 500 contacts with unlimited emails/month.

At A Glance

Summary

We hope this blog post shed light on the myriad of possibilities available for your business and has empowered you to explore new horizons in email marketing. With the right Aweber alternatives at hand, you’ll be well-equipped to create engaging, targeted campaigns that drive results and foster lasting relationships with your audience. Happy exploring, and may your email marketing endeavors flourish!