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Email marketing best practices & tips

15 Questions to Ask Before Hiring an Email Marketing Agency

You have shortlisted a few email marketing agencies and scheduled your calls. Having a defined set of questions will keep those conversations focused and useful. The 15 questions we cover in this blog will help you assess each of those

Email Deliverability Best Practices

What happens when a well-crafted email campaign NEVER lands in your subscribers' inboxes? In an email campaign, you put a lot of effort into drafting the perfect copy. A subject line to pique curiosity. Strong content and creative designs to

How to Choose the Right Email Marketing Agency

Talk to a few email marketing agencies, and soon, all the pitches just start to morph into the same pitch. You hear things like “Full-service email marketing” “High-converting email campaigns” “End-to-end campaign management” Yes, all of these come from different

What Does an Email Marketing Agency Actually Do?

Why do I need an email marketing company? And why would one business earn regular revenue from email but another would not? With better insight into email marketing services, you will understand how some businesses can actually generate 20-40% of

Red Flags When Hiring an Email Marketing Agency

Most brands treat agency evaluation like a job interview — they're the candidate, you're deciding. Flip that. You're hiring them. And like any hire, the red flags show up before the contract is signed, not after. If you choose the

11 Best Email List Cleaning Services to Boost Deliverability

Quick Answer An email list cleaning service helps you control the quality of your email list as it grows and evolves. The best email list cleaning services depend on what you need: ZeroBounce → Best for insights and email

12 Best Email Deliverability Tools (Tested & Reviewed)

After more than a decade in the email marketing industry, one issue shows up more often than most people realize: campaigns underperform simply because the emails never reach the inbox. On paper, everything seems to be in order, and the

Dedicated IP vs. Shared IP: Which is Right for your Emails?

The choice between a dedicated IP vs shared IP email sending shapes how a particular email program grows and how risk is managed. Many teams select an IP address type early and keep it long after their sending behavior changes.

What is BIMI and why is it important?

BIMI (Brand Indicator for Message Identification) gets a lot of attention now, and for good reason. It’s one of the few email standards that actually changes what your subscribers see in the inbox. BIMI basically allows your verified brand logo

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“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”

We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.

During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.

Felt like IA and we were on the same team.

Barbara Puszkiewicz-Cimino

Associate Director

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