Email Campaign Management Services
Sending an email campaign looks simple until you're the one responsible for it landing correctly, on time, and without a broken link costing you the send. InboxArmy provides end-to-end email campaign management services covering planning, copy, design, coding, deployment, and reporting, so your campaigns go out accurately and on schedule without consuming your internal team's time.
Email Campaigns Led by People Who've Shaped This Industry
Email Campaigns Led by People Who've Shaped This Industry
InboxArmy's leadership isn't new to email. Co-Founder Chris Donald sent his first campaign in 1995, back when the channel was still being figured out, and has stayed in it ever since.
CEO Scott Cohen has spent two decades on both sides of the table, in-house and at agencies, and was named the ANA Email Experience Council's Email Marketer of the Year in 2021.
Garin Hobbs, VP of Client Success and Strategy, rounds out a leadership team that still shows up to speak at industry conferences.
When your account has questions that go beyond a standard playbook, that's the experience answering them.
Hear From the Brands We Work With
Email marketing is our primary channel for driving traffic. With each campaign, we saw a noticeable increase in traffic, which naturally led to higher conversions. Additionally, thanks to their meticulous QA process, we achieved completely error-free execution regarding links and asset selections
There were zero broken links or formatting issues across all devices. Furthermore, their seamless communication minimized potential issues, and their flexibility ensured virtually zero delays in deliverables.
Through email, Slack, and Zoom calls, we were able to stay perfectly aligned at all times. Even when we were running a bit behind schedule, the InboxArmy team took care of every step in the campaign management process, ensuring zero delays or issues with our delivery timeline. Whenever something unexpected came up, we could quickly reach out to them through various channels, and they were always incredibly responsive.
What's Included in Our Email Campaign Management Services
We are your email campaign deployment team. Our full-service campaign management packages provide you with expert hands-on creation, development, and deployment of your email marketing campaigns. What’s included as part of our services:
Dedicated Account Manager
One point of contact runs your program day to day and coordinates with the rest of your InboxArmy team.
Strategy, Copywriting, and Design
Strategy, copywriting, email design, responsive coding, QA, compliance review, and render testing all sit under one roof here.
Campaign Setup and ESP Deployment
We work directly inside your ESP of choice, building out campaigns, creating audience segments, and handling the send.
A Full Campaign Calendar
We build a rolling content calendar with your team, tied to your actual program goals rather than filled in week by week as deadlines approach.
Journey and Workflow Development
We build automated workflows and keep tuning them, not just one-off sends. Once a flow is live, it runs on its own: a purchase, an abandoned cart, a signup, each one triggers the right email without anyone on your team touching it.
Data and Audience Management
We segment your list by behavior, purchase history, and engagement, so a first-time buyer and a repeat customer aren't getting the same email.
Weekly Reporting and Performance Analysis
Regular reporting shows what's working and what isn't, broken down by campaign and by segment.
Deliverability Support
Simple support is included. More complex issues require their own project/engagement.
Email Compliance Management
We check every campaign against CAN-SPAM, GDPR, and CASL requirements before it goes out.
Not sure what you need? Let's talk about how we can serve your unique email campaign management services needs.
How Our Email Campaign Management Process Works
We start with understanding your goals. What are you trying to hit, what are your KPIs to show success, what's working or not working in your current program?
Onboarding and Alignment
Your dedicated Account Manager leads a structured onboarding process. We align on goals, audience segments, brand guidelines, and platform setup before any campaign work begins.
Strategy Session
Based on your goals and industry, we build out a plan: what campaigns and flows matter most, how they're sequenced, and what a realistic timeline looks like.
Write, Design and Build
Copy gets written, templates get built, and everything gets coded to your ESP.
Testing and Sign-Off
You see a test campaign and approve it before anything goes live.
Reporting and Optimization
You get a detailed performance breakdown after every send, plus regular status updates on what's pending, approved, and scheduled. That data shapes what changes for the next campaign.
Meet Your Email Marketing Team
Account Manager
As your single point of contact, your account manager coordinates with the rest of the team and keeps you updated. Each account manager works with two to three clients at a time, so your program gets real attention. They learn your business, your industry, and brings hands-on training and real experience in email marketing.
Copywriter
Writes and refines the messaging for every campaign and workflow.
Email Designer
Builds responsive, on-brand templates for every send.
Technical Specialist
Handles hand-coding, ESP setup, QA, and render testing.
Email Campaign Management Pricing
InboxArmy supports two ways of engaging, and which one fits depends on how often you're sending.
Per-project.
Occasional sends or specific campaigns built and deployed with no ongoing commitment. Covers a campaign from brief to delivery, priced individually.
Ongoing management.
For businesses treating email as a regular channel. Campaigns run on a continuous schedule, with monthly or quarterly reviews built in to keep the program improving.
Onboarding takes about 10 days for most clients.
Why Choose InboxArmy for Email Campaign Management
One Team Owns Your Entire Program
Your campaign calendar, creative, coding, QA, deployment, and reporting all run through one dedicated team. You're not re-explaining your brand to someone new every few months.
A Structured Process Behind Every Send
Every campaign follows the same disciplined path from brief to deployment. Sends go out accurately and on time, even during your busiest weeks.
You're Never Guessing Where Things Stand
You'll know what's pending, what's approved, what's scheduled, and what needs a decision from you, on a set cadence.
QA That Actually Catches Problems
Links, rendering, segmentation, personalization, compliance, and tracking get checked before every send.
Performance Data Feeds the Next Campaign
Every campaign gets reviewed after it sends, and what we learn shapes the next one.
Scales With Your Sending Volume
Launch, Holiday, Promotion, or whatever drives your volume up, the team scales with it. Volume drops, we scale back down.
Less Cost Than an In-House Team
Most clients save close to 30% using our services compared to hiring and retaining an in-house team to do the same work.
ESP and Vendor Agnostic
We've worked across 40+ ESPs and automation platforms.
Confidentiality as Standard
We operate under the assumption of confidentiality and have no issue signing a mutual NDA.
Email Campaign Management Case Studies
BOIE USA: Growing a List Past 100,000 Subscribers
From 2018 to 2020, we helped BOIE grow their subscriber list past 100,000 people.
Holiday email marketing is a critical subject for eCommerce businesses. And 3 stats prove exactly why: Online holiday shopping in 2020 totaled over $188 billion – a 32% increase from 2019.
Sixthreezero: 335% Revenue Growth in Three Months
Sixthreezero sells custom-fit bicycles, e-bikes, and accessories. They came to us after their previous agency left them with segmentation errors, list management issues, and templates that weren't converting.
FAQs
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What is campaign management in email marketing?
Building, testing, scheduling, sending. That's the execution side of email marketing, plus the segmentation, design, and reporting behind it. Strategy decides what gets sent, automation covers behavioral flows like welcome series or cart abandonment, and campaign management sits between the two, turning the plan into an actual email in someone's inbox.
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What is a campaign, versus an automation flow?
A campaign is a one-time message or send that’s tied to a date: a sale, a launch, a newsletter. An automation flow triggers off behavior and runs on its own, like a welcome series or an abandoned cart email. Programs need both, and we manage them differently since a one-time send and an always-on flow get tested and reported on in different ways.
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How often should we send email campaigns?
There's no set number. We look at your historical open and engagement data before recommending a cadence, since your audience size, industry, and current engagement level all factor in. Send too often and unsubscribes climb. Send too rarely and you're leaving revenue and brand awareness on the table.
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Can we provide our own copy and have InboxArmy handle the rest?
Yes. Some clients write their own copy and want us on design, coding, segmentation, and deployment. Others want full content support too. We scope around whichever fits.
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Do you work with our existing email service provider?
Yes. Klaviyo, Mailchimp, Salesforce Marketing Cloud, Iterable, Braze, and 40+ others. We build inside your existing platform, so no migration is required.
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Can InboxArmy help grow our subscriber list?
Yes, alongside managing your existing list. Growth runs through your ESP and onsite capture points like popups and signup forms, and we'll advise on referral strategy where it makes sense for your program.
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What if our sending volume grows quickly?
We add resources as your frequency or list size grows. You won't need to hire to keep pace, and we scale the team supporting your account as the work does.
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How is pricing structured?
We can scope your needs in two ways: A per-project basis or with an ongoing engagement. The extent of your scope depends on your volume, the complexity of your existing program, the speed at which you want improvements to be made, and more. You’ll get a clear figure and outlook from your scoping call, with options depending on whether you want a project or ongoing management.
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How long does onboarding take?
Most clients have a fully operational team in place within 10 days of starting. If you’re signed up for an ongoing engagement, full onboarding and planning is complete within the first month of service.
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What results can we expect from email campaign management?
Depends where you're starting from and what industry you're in. We've seen conversion increases as high as 220% and holiday revenue growth as high as 770% through campaign and template improvements. We never promise results, but we will walk through what's realistic for your specific program during the consultation.
Need Help With Your Email Campaigns?
Schedule a call today. Get in touch and enter your information below to request a free, no-obligation consultation.
“We looked at 16 different agencies, interviewed 8 of them and selected InboxArmy as number 1 pick.”
We hired InboxArmy to redesign Salesforce Marketing Cloud emails. The goal was to create a new master template that matched branding using industry best practices. After we signed the SOW, we had a couple discovery calls, submitted our brief and branding document. Once we were on the same page, InboxArmy did design in batches, we had 3 rounds of reviews and once all was finalized IA coded and implemented the templates for us in MC.
During discovery calls, members of IA were present (covering design and coding). After that we always communicated with our representative, Charlie. Being able to understand branding and our needs, design capabilities, coding pace, responsiveness and always willing to go step beyond for this project.
Felt like IA and we were on the same team.
